Directions Vegan Friendly & Cruelty Free Pre Colour Shampoo 350ml

Directions Pre Colour Shampoo:

• Directions Pre Colour Shampoo is a specially formulated clarifying shampoo designed to prepare the hair before applying La Riche Directions semi-permanent colour. 
• It effectively removes oils, product build-up and residue that can prevent colour from absorbing evenly, leaving the hair clean and more receptive to dye. 
• By properly preparing the hair, it helps achieve brighter, more consistent colour results and ensures Directions dyes perform as intended. 
• The shampoo leaves hair refreshed and ready for colour application and, in keeping with the Directions range, is vegan-friendly and cruelty-free.

How It Works:

• The shampoo uses a deep-cleansing formula with surfactants to strip away conditioners, styling products, and natural oils that can block hair dye from penetrating evenly.
• By reducing buildup and helping to slightly “open” the hair cuticle, it allows dye pigments to deposit more evenly and potentially last longer once applied.