Checkmate Semi-Permanent Hair Dye - Vegan & Cruelty-Free Hair Dye 118ml (72392)

Vibrant Shades. Beautiful Fade.

Discover bold, vibrant hair colour with Danger Jones Semi-Permanent Hair Dye, designed to deliver intense pigmentation, effortless application and beautiful, long-lasting results. Its rich, creamy formula allows for even saturation while helping you achieve maximum colour coverage with less product.

Naturally conditioning, Danger Jones leaves hair feeling soft and smooth while delivering striking colour intensity. From vivid statement shades to highly pigmented pastels, every colour is designed to stand out without looking sheer or washed out.

Key Features & Benefits:

• Intense Pigmentation: Delivers rich, vibrant colour with excellent coverage, even in pastel shades.

• Creamy Formula: Smooth, easy-to-apply consistency ensures even saturation while minimising product waste.

• Conditioning Properties: Helps keep hair feeling soft, smooth and nourished.

• Customisable Colours: Mix different shades to create your own unique, personalised hair colour.

• Beautiful Fade: Colours gradually fade into softer, pastel versions of their original shade.

• Long-Lasting Colour: Lighter shades can last up to 20 washes, while deeper tones can last up to 40 washes, depending on application and aftercare.

• Professional Results: Ideal for creating bold, creative hair looks with a smooth, even finish.

For Best Results: Pre-lighten hair before application to achieve brighter, more vibrant colour. Final results will vary depending on your starting hair colour and level of lift.

The Danger Jones Formula

Danger Jones is committed to creating high-performance hair colour with formulas that are:

• Cruelty-Free

• Vegan-Friendly

• Gluten-Free

• Paraben-Free

• Ammonia-Free

• PPD-Free

• MEA-Free

How to Apply

1. Patch Test: Always perform a patch test before application, following the manufacturer's instructions.

2. Apply to Dry Hair: Distribute the colour evenly, ensuring hair is thoroughly saturated.

3. Leave to Develop: Process at room temperature for up to 35 minutes. Avoid using heat to accelerate processing.

4. Rinse Thoroughly: Rinse with cool water without shampooing. Apply conditioner only if necessary.

5. Maintain Your Colour: For maximum longevity, wait 2–4 days before shampooing after application.

Colour Care Tips

To keep your Danger Jones colour looking vibrant for longer, wash your hair no more than twice a week using cool water and a colour-safe shampoo. Focus shampooing on the scalp and roots, avoiding unnecessary washing of the coloured lengths.

Avoid hot water, as this can accelerate fading and reduce colour longevity.

Please Note: Colour results and longevity may vary depending on hair condition, porosity, starting colour, application and aftercare.