WELCOME TO HUNT OR DYE™
Born from a love of colour, creativity and individuality, Hunt Or Dye™ is an independent, family-run beauty retailer that has been helping people express themselves since 2013.
We believe beauty should have no rules. Whether you're experimenting with a bold new hair colour, switching up your eye colour or creating your next festival or Halloween look, we're here to help you stand out and make it your own.
From vibrant semi-permanent hair dyes to natural and statement coloured contact lenses, we've carefully curated a collection of products that celebrate self-expression. We're proud to bring you some of the most exciting names in alternative beauty, including Crazy Color, La Riche Directions, Pulp Riot, Danger Jones and MesmerEyez, alongside our own Hunt Or Dye™ range.
We don't believe in following every trend. We believe in finding products we genuinely love, from brands we trust, and making them accessible at competitive prices.
Individuality is what makes us different. Colour is what brings us together.
WHAT WE LOVE
If there's one thing we know, it's colour.
From subtle transformations to bold, head-turning looks, we love seeing how our customers use beauty to express their personalities.
Our coloured contact lens collection is one of the things we're best known for. Whether you're looking for a natural enhancement, a dramatic eye transformation or the finishing touch to a costume, we offer an extensive selection of colours, styles and effects to suit every occasion.
And then there's Halloween.
It's always been one of our favourite times of the year, when creativity takes centre stage and our customers bring their most imaginative looks to life. From spooky special effects to full theatrical transformations, Halloween is where Hunt Or Dye™ really comes alive.
But self-expression isn't just for special occasions. We love the everyday colour changes, the spontaneous hair transformations, the festival-ready looks and the confidence that comes from trying something new.
Whatever your style, we're here to help you create it.
WHERE IT ALL BEGAN
Hunt Or Dye™ was founded in 2013 by Harjit (Harj) Singh Thaliwal, a young entrepreneur with a passion for creativity, alternative fashion and building something different.
At just 26, Harj had a vision to create an online destination that brought together bold hair colours, cosmetic contact lenses and exciting beauty brands, all under one roof. He wanted Hunt Or Dye™ to be more than just a retailer. He wanted it to be a brand that celebrated individuality and gave people the freedom to express themselves.
What started as an ambitious idea quickly developed into a growing online business, driven by Harj's enthusiasm, determination and eye for emerging trends.
In 2014, Harj sadly passed away, leaving behind a business that meant so much to him and a vision his family was determined to carry forward. His sister Mamps and father Bali continued building Hunt Or Dye™, staying true to the creativity, passion and entrepreneurial spirit that inspired its beginnings.
Over the years, the business has evolved, introducing new brands, expanding its product collections and establishing itself as a destination for coloured contact lenses and alternative beauty.
Today, Hunt Or Dye™ remains proudly independent and family-run. While our collections, trends and customers continue to evolve, the values behind the brand remain the same.
Creativity. Individuality. Passion. And the belief that beauty should always be fun.
More than a decade on, we're proud of how far we've come, excited about where we're heading and grateful to everyone who has been part of our journey.
Harj's original vision continues to inspire everything we do, and we're looking forward to the next chapter of Hunt Or Dye™.
Be bold. Be creative. Be unapologetically you.
The Hunt Or Dye™ Team
