Directions Semi Permanent Hair Colour - Bloodstone 100ml

Bloodstone:

• A striking black enriched with hints of red, giving depth and a touch of warmth.

La Riché Rich Naturals Range:

• Experience the perfect blend of vibrant colour and hair care with the La Riché Rich Naturals Range.
• Formulated to provide rich, long-lasting shades while nourishing and protecting hair, this range offers a salon-quality finish with every application.
• Imagine rich coppers, glossy browns, and deep, high-shine blacks—every shade in the Rich Naturals range delivers the vibrant, high-quality care that makes Directions a salon favourite, for effortlessly flawless hair you’ll love.
• Gentle on hair yet bold in results, Rich Naturals delivers consistent, vibrant colour without compromising hair health.
• Ideal for creating natural, dimensional tones, this range is suitable for all hair types and textures.
• La Riché are completely vegan-friendly and cruelty-free, with no exceptions.
• None of their products are tested on animals or contain animal-derived ingredients – it’s been that way from the start and always will be.
• 8 contemporary colours to choose from.

How To Use:

• Begin by washing hair with a pH-balanced shampoo and towel-dry thoroughly.
• Using a tint brush, apply Directions evenly from root to tip and allow to process for approximately 15 minutes.
• Rinse thoroughly and style as desired.
• Directions shades can be mixed together to create completely custom colours, offering virtually limitless styling possibilities.
• A single 100ml tub is generally sufficient to cover shoulder-length hair.
• No peroxide or additional developer is required, making application simple and gentle on the hair.