Sleek MakeUP

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Brand Story

Founded in 1995, in the heart of East London, Sleek MakeUP was created in response to deeper skin tones being under represented in the market. Loved by women of all skin tones, due to it's high pigmentation and quality, Sleek became an instant hit with the locals.

After years of success, they quickly became a brand known for providing on-trend, high quality products, which weren’t typically available, as well as being accessible across all skin tones.

By 2009, Sleek officially became a Global brand, launching into new markets and online, reaching all corners of the world. Following years of success on the UK high street, Sleek MakeUP became part of the WBA family in 2015. Starting from humble beginnings, Sleek MakeUP is now sold in over 50 countries and over 2,500 stores globally.