{"product_id":"pvx625821","title":"Directions Navy Blue Semi-Permanent Conditioning Hair Dye 100ml","description":"\u003cp\u003eLa Riche Directions Semi-Permanent Hair Colour – Navy Blue\u003c\/p\u003e\n\n\u003cp\u003eMake a statement with Navy Blue, a rich, deep blue shade with an intense finish. Bold and effortlessly striking, it’s perfect for creating head-turning hair colour with plenty of depth.\u003c\/p\u003e\n\n\u003cp\u003eEach 100ml pot features a 100% vegan-friendly and cruelty-free formula, enriched with conditioning ingredients to help leave hair feeling soft, smooth and beautifully shiny while adding vibrant colour.\u003c\/p\u003e\n\n\u003cp\u003eFor maximum intensity and the brightest purple results, we recommend applying Cosmic Purple to pre-lightened hair. The colour shown on the pot is a simulation of the shade achieved on Level 10 hair, and final results may vary depending on your starting hair colour, condition and porosity.\u003c\/p\u003e\n\n\u003cp\u003eAll La Riche Directions shades are inter-mixable, allowing you to blend different colours together and create your own completely unique shade.\u003c\/p\u003e\n\n\u003cp\u003eProduct Features\u003c\/p\u003e\n\n\u003cp\u003e100ml semi-permanent hair colour\u003c\/p\u003e\n\n\u003cp\u003e100% vegan-friendly and cruelty-free\u003c\/p\u003e\n\n\u003cp\u003eConditioning formula for soft, shiny-looking hair\u003c\/p\u003e\n\n\u003cp\u003eVibrant, highly pigmented colour\u003c\/p\u003e\n\n\u003cp\u003eColours can be mixed together to create customised shades\u003c\/p\u003e\n\n\u003cp\u003eBest results are achieved on pre-lightened hair\u003c\/p\u003e\n\n\u003cp\u003eProduct Warnings\u003c\/p\u003e\n\n\u003cp\u003eDo not use to dye eyelashes or eyebrows.\u003c\/p\u003e\n\n\u003cp\u003eIf the product comes into contact with the eyes, rinse immediately with clean water.\u003c\/p\u003e\n\n\u003cp\u003eColours may stain certain surfaces, fabrics and materials, so use with care.\u003c\/p\u003e\n\n\u003cp\u003eColour longevity can vary depending on the hair type, condition, starting shade and aftercare.\u003c\/p\u003e\n\n\u003cp\u003eDo not mix Directions hair colour with peroxide.\u003c\/p\u003e\n\n\u003cp\u003eIf you wish to achieve a shade lighter than your current hair colour, professional advice is recommended.\u003c\/p\u003e\n\n\u003cp\u003eShades may vary at the manufacturer's discretion.\u003c\/p\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":53403276312843,"sku":"PVX625821","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1787926379-77649400.jpg?v=1790779220","url":"https:\/\/www.huntordye.co.uk\/products\/pvx625821","provider":"Hunt Or Dye","version":"1.0","type":"link"}