{"product_id":"directions-vegan-friendly-cruelty-free-pre-colour-shampoo-350ml","title":"Directions Vegan Friendly \u0026 Cruelty Free Pre Colour Shampoo 350ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Pre Colour Shampoo:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDirections Pre Colour Shampoo is a specially formulated clarifying shampoo designed to prepare the hair before applying La Riche Directions semi-permanent colour. \u003c\/li\u003e\n\u003cli\u003eIt effectively removes oils, product build-up and residue that can prevent colour from absorbing evenly, leaving the hair clean and more receptive to dye. \u003c\/li\u003e\n\u003cli\u003eBy properly preparing the hair, it helps achieve brighter, more consistent colour results and ensures Directions dyes perform as intended. \u003c\/li\u003e\n\u003cli\u003eThe shampoo leaves hair refreshed and ready for colour application and, in keeping with the Directions range, is vegan-friendly and cruelty-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow It Works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe shampoo uses a deep-cleansing formula with surfactants to strip away conditioners, styling products, and natural oils that can block hair dye from penetrating evenly.\u003c\/li\u003e\n\u003cli\u003eBy reducing buildup and helping to slightly “open” the hair cuticle, it allows dye pigments to deposit more evenly and potentially last longer once applied.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":52769421000971,"sku":"PVX624210","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/Pre-Colour-Shampoo.jpg?v=1765967491","url":"https:\/\/www.huntordye.co.uk\/products\/directions-vegan-friendly-cruelty-free-pre-colour-shampoo-350ml","provider":"Hunt Or Dye","version":"1.0","type":"link"}