{"product_id":"directions-vegan-friendly-cruelty-free-colouring-protecting-shampoo-350ml","title":"Directions Vegan Friendly \u0026 Cruelty Free Colouring Protecting Shampoo 350ml","description":"\u003cp\u003e\u003cstrong\u003eDirections Colour Protecting Shampoo:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThis shampoo is formulated to help preserve the vibrancy of coloured hair and reduce premature fading while gently cleansing without being harsh, leaving hair feeling soft, smooth, and easy to manage.\u003c\/li\u003e\n\u003cli\u003eIt enhances the hair’s natural shine and improves overall appearance, making coloured hair look healthier and more radiant.\u003c\/li\u003e\n\u003cli\u003eThe formula includes cleansing surfactants such as sodium laureth sulfate and cocamidopropyl betaine, along with conditioning agents that support softness and manageability.\u003c\/li\u003e\n\u003cli\u003eFragrance and preservatives, including parfum and benzyl alcohol, are added to provide a pleasant scent and maintain product stability, and the shampoo is cruelty-free, as it is not tested on animals.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"La Riché","offers":[{"title":"Default Title","offer_id":52769429782795,"sku":"PVX624211","price":4.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/Colour-Protecting-Shampoo.jpg?v=1765968076","url":"https:\/\/www.huntordye.co.uk\/products\/directions-vegan-friendly-cruelty-free-colouring-protecting-shampoo-350ml","provider":"Hunt Or Dye","version":"1.0","type":"link"}