{"product_id":"checkmate-semi-permanent-hair-dye-vegan-cruelty-free-hair-dye-118ml-72392","title":"Checkmate Semi-Permanent Hair Dye - Vegan \u0026 Cruelty-Free Hair Dye 118ml (72392)","description":"\u003ch3 style=\"text-align: center;\"\u003e\u003cstrong\u003eVibrant Shades. Beautiful Fade.\u003cbr\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eDiscover bold, vibrant hair colour with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDanger Jones Semi-Permanent Hair Dye\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, designed to deliver intense pigmentation, effortless application and beautiful, long-lasting results. Its rich, creamy formula allows for even saturation while helping you achieve maximum colour coverage with less product.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNaturally conditioning, Danger Jones leaves hair feeling soft and smooth while delivering striking colour intensity. From vivid statement shades to highly pigmented pastels, every colour is designed to stand out without looking sheer or washed out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey Features \u0026amp; Benefits:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIntense Pigmentation:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Delivers rich, vibrant colour with excellent coverage, even in pastel shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCreamy Formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smooth, easy-to-apply consistency ensures even saturation while minimising product waste.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eConditioning Properties:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps keep hair feeling soft, smooth and nourished.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eCustomisable Colours:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Mix different shades to create your own unique, personalised hair colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful Fade:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Colours gradually fade into softer, pastel versions of their original shade.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLong-Lasting Colour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Lighter shades can last up to 20 washes, while deeper tones can last up to 40 washes, depending on application and aftercare.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eProfessional Results:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ideal for creating bold, creative hair looks with a smooth, even finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor Best Results:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pre-lighten hair before application to achieve brighter, more vibrant colour. Final results will vary depending on your starting hair colour and level of lift.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eThe Danger Jones Formula\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eDanger Jones is committed to creating high-performance hair colour with formulas that are:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCruelty-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eVegan-Friendly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGluten-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eParaben-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAmmonia-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePPD-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eMEA-Free\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eHow to Apply\u003c\/span\u003e\u003c\/h3\u003e\n\u003col start=\"1\" data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePatch Test:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Always perform a patch test before application, following the manufacturer's instructions.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eApply to Dry Hair:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Distribute the colour evenly, ensuring hair is thoroughly saturated.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eLeave to Develop:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Process at room temperature for up to 35 minutes. Avoid using heat to accelerate processing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRinse Thoroughly:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Rinse with cool water without shampooing. Apply conditioner only if necessary.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMaintain Your Colour:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e For maximum longevity, wait 2–4 days before shampooing after application.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003e\u003cspan\u003eColour Care Tips\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eTo keep your Danger Jones colour looking vibrant for longer, wash your hair no more than twice a week using cool water and a colour-safe shampoo. Focus shampooing on the scalp and roots, avoiding unnecessary washing of the coloured lengths.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid hot water, as this can accelerate fading and reduce colour longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlease Note:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Colour results and longevity may vary depending on hair condition, porosity, starting colour, application and aftercare.\u003c\/span\u003e\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":53501751263499,"sku":"PVX626636","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/Checkmate.png?v=1793634426","url":"https:\/\/www.huntordye.co.uk\/products\/checkmate-semi-permanent-hair-dye-vegan-cruelty-free-hair-dye-118ml-72392","provider":"Hunt Or Dye","version":"1.0","type":"link"}