La Riché Directions

La Riché Directions offers a wide range of hair dye shades for every style and occasion. Their wide, rainbow spectrum of colours offers you endless possibilities to create and switch up your style. The pigmented yet conditioning formula allows you to easily change up your look. The hair dye is also long-lasting and ensures you can enjoy your new hair for longer!

Find your new favourite hair colour with the La Riché Directions hair dye!

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Brand Story

La Riche Ltd has been established since 1981 - the year they launched the first-ever Directions tubs from a very humble workroom in the UK. At the height of the fashion explosion, the unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.