Pulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.