Browse from over 40+ La Riche - Direction hair dyes at Hunt Or Dye. Offering your hair an amazing new intense finish. All La Riche hair dyes are vegan friendly & animal cruelty free. All of the shades are mixable to help you find the ideal shade for your hair. Helping your hair feel soft & silky. La Riche hair dyes are formulated to help nourish the hair from the very first application.
La Riche Ltd have been established since 1981 - the year they launched the first ever Directions tubs from a very humble work room in the UK. At the height of the fashion explosion the unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way.