{"title":"Pulp Riot","description":null,"products":[{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-absinthe-118ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Absinthe 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Absinthe\u003c\/strong\u003e is a vivid true green with real punch. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAbsinthe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGreen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644695929099,"sku":"PVX607608","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596106937-82719200_9185690a-04c8-484f-874c-6a0c6c17c4fd.jpg?v=1793705861"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-aquatic-118ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Aquatic 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Aquatic\u003c\/strong\u003e is a bright turquoise that sits between blue and green, perfect for mermaid looks. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAquatic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTurquoise\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644696289547,"sku":"PVX607614","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596111875-29520700.jpg?v=1793705862"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-blush-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Blush 118ml","description":"\u003cp\u003ePulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644696387851,"sku":"PVX607615","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596181734-74003100.jpg?v=1721210913"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-clear-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Clear 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Clear\u003c\/strong\u003e is a colourless semi-permanent cream used to dilute any Pulp Riot semi-permanent shade. Mix it in to soften a vivid colour into a pastel, create custom tones, or add a conditioning gloss.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eColourless diluter for all Pulp Riot semi-permanent shades\u003c\/li\u003e\n\u003cli\u003eCreate pastels and custom softer tones\u003c\/li\u003e\n\u003cli\u003eControl exactly how intense your colour is\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, paraben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClear\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent diluter\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 for pastel results\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eIn a non-metallic bowl, add Clear first, then mix in your chosen Pulp Riot shade a little at a time.\u003c\/li\u003e\n\u003cli\u003eThe more Clear you use, the softer and more pastel the result.\u003c\/li\u003e\n\u003cli\u003eStrand test, then apply to clean, dry, pre-lightened hair, fully saturating each section.\u003c\/li\u003e\n\u003cli\u003eProcess for 25 to 40 minutes and rinse until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003ePastel results show true only on a very pale, clean blonde base.\u003c\/p\u003e\u003ch3\u003eAftercare\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644697895179,"sku":"PVX607617","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596113383-88496800.jpg?v=1793705864"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-cupid-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Cupid 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Cupid\u003c\/strong\u003e is a bright, bold pink. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCupid\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePink\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644698222859,"sku":"PVX607621","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596181505-43403500_63be23fb-99c7-42a7-9c25-1309fe8724bc.jpg?v=1793705864"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-toner-icy-90ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye Toner - Icy 90ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Icy\u003c\/strong\u003e is a cool, icy toner for crisp, bright blonde with yellow tones neutralised. Developed as a post-lightening essential, it works in as little as 5 minutes and leaves a conditioning shine, helping hair feel soft with improved elasticity.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast-acting: tones in around 5 minutes\u003c\/li\u003e\n\u003cli\u003eConditioning formula that adds shine and improves elasticity\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of your blonde\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Pulp Riot High-Speed Toners for custom results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-Speed Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIcy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e90ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eToner (mix with developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part toner : 2 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6 or 10 volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5 minutes, up to 15 minutes for deeper deposit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePre-lightened hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix 1 part toner with 2 parts Pulp Riot 6 or 10 volume developer.\u003c\/li\u003e\n\u003cli\u003eFor a softer, more sheer result, dilute the ratio to 1:3 or 1:4.\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry pre-lightened hair, working quickly and evenly.\u003c\/li\u003e\n\u003cli\u003eProcess for around 5 minutes, watching closely. Leave for up to 15 minutes if you need a deeper tone.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis toner contains black henna. Not intended for use on anyone under 16. Toners refine and neutralise the tone of lightened hair; they do not lighten hair.\u003c\/p\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644698255627,"sku":"PVX607650","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596117890-33486200.jpg?v=1793705866"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-fireball-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Fireball 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Fireball\u003c\/strong\u003e is a bright, fiery red. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFireball\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644699304203,"sku":"PVX607623","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596115005-61514100.jpg?v=1793705867"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-jam-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Jam 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Jam\u003c\/strong\u003e is a rich medium purple. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eJam\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePurple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644699631883,"sku":"PVX607625","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596115569-46486400.jpg?v=1793705868"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-lemon-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Lemon 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Lemon\u003c\/strong\u003e is a sunny, bright yellow. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLemon\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYellow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644700844299,"sku":"PVX607626","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596116197-58113200.jpg?v=1793705869"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-lilac-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Lilac 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Lilac\u003c\/strong\u003e is a soft pastel purple. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLilac\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePastel Purple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644701139211,"sku":"PVX607628","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596182617-85017400.jpg?v=1793705871"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-toner-rose-gold-90ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye Toner - Rose Gold 90ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Rose Gold\u003c\/strong\u003e is a soft pink-gold toner for a warm, rosy blonde. Developed as a post-lightening essential, it works in as little as 5 minutes and leaves a conditioning shine, helping hair feel soft with improved elasticity.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast-acting: tones in around 5 minutes\u003c\/li\u003e\n\u003cli\u003eConditioning formula that adds shine and improves elasticity\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of your blonde\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Pulp Riot High-Speed Toners for custom results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-Speed Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRose Gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e90ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eToner (mix with developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part toner : 2 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6 or 10 volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5 minutes, up to 15 minutes for deeper deposit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePre-lightened hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix 1 part toner with 2 parts Pulp Riot 6 or 10 volume developer.\u003c\/li\u003e\n\u003cli\u003eFor a softer, more sheer result, dilute the ratio to 1:3 or 1:4.\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry pre-lightened hair, working quickly and evenly.\u003c\/li\u003e\n\u003cli\u003eProcess for around 5 minutes, watching closely. Leave for up to 15 minutes if you need a deeper tone.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis toner contains black henna. Not intended for use on anyone under 16. Toners refine and neutralise the tone of lightened hair; they do not lighten hair.\u003c\/p\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644702220555,"sku":"PVX607630","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596117597-41847600.jpg?v=1793705872"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-toner-ash-90ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye Toner - Ash 90ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Ash\u003c\/strong\u003e is a cool ash toner that neutralises unwanted warmth for a smoky, neutral blonde. Developed as a post-lightening essential, it works in as little as 5 minutes and leaves a conditioning shine, helping hair feel soft with improved elasticity.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast-acting: tones in around 5 minutes\u003c\/li\u003e\n\u003cli\u003eConditioning formula that adds shine and improves elasticity\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of your blonde\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Pulp Riot High-Speed Toners for custom results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-Speed Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAsh\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e90ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eToner (mix with developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part toner : 2 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6 or 10 volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5 minutes, up to 15 minutes for deeper deposit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePre-lightened hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix 1 part toner with 2 parts Pulp Riot 6 or 10 volume developer.\u003c\/li\u003e\n\u003cli\u003eFor a softer, more sheer result, dilute the ratio to 1:3 or 1:4.\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry pre-lightened hair, working quickly and evenly.\u003c\/li\u003e\n\u003cli\u003eProcess for around 5 minutes, watching closely. Leave for up to 15 minutes if you need a deeper tone.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis toner contains black henna. Not intended for use on anyone under 16. Toners refine and neutralise the tone of lightened hair; they do not lighten hair.\u003c\/p\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. 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Leave for up to 15 minutes if you need a deeper tone.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis toner contains black henna. Not intended for use on anyone under 16. Toners refine and neutralise the tone of lightened hair; they do not lighten hair.\u003c\/p\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. 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Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644703793419,"sku":"PVX607633","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596119048-27347000.jpg?v=1721210948"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-toner-natural-90ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye Toner - Natural 90ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Natural\u003c\/strong\u003e is a natural toner for soft, sun-kissed, believable blonde. 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Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644703858955,"sku":"PVX607635","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596119433-62293300_8ac41cf3-c0a0-4535-9837-6b37b2bb881c.jpg?v=1793705876"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-mercury-118ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Mercury 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Mercury\u003c\/strong\u003e is a cool metallic silver for an icy grey finish. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMercury\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSilver\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644705333515,"sku":"PVX607637","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596182155-61277300_7b5c78d7-e034-47aa-bd53-f11ca21514b1.jpg?v=1793705877"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-nightfall-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Nightfall 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Nightfall\u003c\/strong\u003e is a deep, striking blue. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNightfall\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644705399051,"sku":"PVX607638","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596121073-46350700.jpg?v=1793705878"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-noir-118ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Noir 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Noir\u003c\/strong\u003e is a true black. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNoir\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlack\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAny level\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eNoir deposits rich black onto any starting colour. On lightened hair it gives a deep, glossy jet black, and on darker hair it adds depth and shine.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644705726731,"sku":"PVX607640","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596121868-99871200.jpg?v=1793705879"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-powder-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Powder 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Powder\u003c\/strong\u003e is a soft, light baby blue. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePowder\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePastel Blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644707201291,"sku":"PVX607641","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596122317-77039700.jpg?v=1793705881"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-sea-glass-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Sea Glass 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Sea Glass\u003c\/strong\u003e is a soft, light seafoam green. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSea Glass\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePastel Green\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644707299595,"sku":"PVX607642","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596122735-32857300_cb693e1b-0274-4353-acc7-b2e66010acc7.jpg?v=1793705882"},{"product_id":"semi-permanent-cruelty-free-vegan-neon-electric-hair-dye-area-51-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Neon Electric Hair Dye - Area 51 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Area 51\u003c\/strong\u003e is an electric neon green. Part of the Neon Electric range, it is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNeon Electric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eArea 51\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNeon Green\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eNeons are at their most electric on the palest possible base. Any warmth underneath will dull the brightness, so pre-lighten as far as safely possible and tone if needed.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644710150411,"sku":"PVX607647","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596124906-32068000_dbdfb5b9-51a0-46a8-a47d-1292f92eba32.jpg?v=1793705885"},{"product_id":"semi-permanent-cruelty-free-vegan-neon-electric-hair-dye-blue-muse-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Neon Electric Hair Dye - Blue Muse 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Blue Muse\u003c\/strong\u003e is an electric neon blue. Part of the Neon Electric range, it is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNeon Electric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlue Muse\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNeon Blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eNeons are at their most electric on the palest possible base. Any warmth underneath will dull the brightness, so pre-lighten as far as safely possible and tone if needed.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644710773003,"sku":"PVX607648","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596125302-95591200_2d480f1a-6f4b-48b2-864a-7cee6b0e2bbf.jpg?v=1793705886"},{"product_id":"semi-permanent-cruelty-free-vegan-neon-electric-hair-dye-firefly-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Neon Electric Hair Dye - Firefly 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Firefly\u003c\/strong\u003e is an electric neon yellow. Part of the Neon Electric range, it is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNeon Electric\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFirefly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNeon Yellow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eNeons are at their most electric on the palest possible base. Any warmth underneath will dull the brightness, so pre-lighten as far as safely possible and tone if needed.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644711756043,"sku":"PVX607649","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596180033-89994700_a90fdcfd-bfa5-4712-8f1c-7ba7cb1e8e37.jpg?v=1793705888"},{"product_id":"vegan-friendly-cruelty-free-premium-scalp-developer-6-vol-1-8-887ml","title":"Vegan Friendly \u0026 Cruelty Free Premium Scalp Developer - (6 Vol\/1.8%) 887ml","description":"\u003cp\u003ePulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644711887115,"sku":"PVX607652","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596186705-51861200.jpg?v=1721210992"},{"product_id":"vegan-friendly-cruelty-free-premium-scalp-developer-20-vol-6-887ml","title":"Vegan Friendly \u0026 Cruelty Free Premium Scalp Developer - (20 Vol\/6%) 887ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Premium Scalp Developer 20 Volume (6%)\u003c\/strong\u003e is a creamy oxidising emulsion made to activate Pulp Riot permanent colour and lightener. The 20 volume strength is suited to up to 1 to 2 levels of lift and grey coverage.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreamy, stable emulsion that is easy to mix and apply\u003c\/li\u003e\n\u003cli\u003eDesigned to work with the Pulp Riot colour and lightener range\u003c\/li\u003e\n\u003cli\u003eSuitable for all scalp types\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eLarge 887ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStrength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20 Volume \/ 6%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e887ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCream developer (hydrogen peroxide)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio with lightener\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part lightener : 1.5 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eFor lightener, mix 1 part lightener to 1.5 parts developer in a non-metallic bowl.\u003c\/li\u003e\n\u003cli\u003eFor a thicker consistency mix 1:1; for a thinner consistency mix 1:2.\u003c\/li\u003e\n\u003cli\u003eApply heat if needed, following the lightener manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eFor permanent colour, follow the mixing ratio for the colour you are using.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater\/Aqua\/Eau, Mineral Oil\/Paraffinum Liquidum\/Huile Minerale, Decyl Oleate, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium EDTA, Tetrasodium Pyrophosphate, Etidronic Acid, Phosphoric Acid.\u003c\/p\u003e\u003ch3\u003eSafety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eContains hydrogen peroxide (6%). Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before using with any colour or lightener.\u003c\/li\u003e\n\u003cli\u003eStore upright in a cool place away from heat and direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. 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Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before using with any colour or lightener.\u003c\/li\u003e\n\u003cli\u003eStore upright in a cool place away from heat and direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644713427211,"sku":"PVX607656","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596187343-87612700.jpg?v=1793705891"},{"product_id":"vegan-friendly-cruelty-free-premium-scalp-developer-40-vol-12-887ml","title":"Vegan Friendly \u0026 Cruelty Free Premium Scalp Developer - 40 Vol\/ 12% 887ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Premium Scalp Developer 40 Volume (12%)\u003c\/strong\u003e is a creamy oxidising emulsion made to activate Pulp Riot permanent colour and lightener. The 40 volume strength is suited to maximum lift for high-lift work. Use with extra care.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreamy, stable emulsion that is easy to mix and apply\u003c\/li\u003e\n\u003cli\u003eDesigned to work with the Pulp Riot colour and lightener range\u003c\/li\u003e\n\u003cli\u003eSuitable for all scalp types\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eLarge 887ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStrength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e40 Volume \/ 12%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e887ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCream developer (hydrogen peroxide)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio with lightener\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part lightener : 1.5 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eFor lightener, mix 1 part lightener to 1.5 parts developer in a non-metallic bowl.\u003c\/li\u003e\n\u003cli\u003eFor a thicker consistency mix 1:1; for a thinner consistency mix 1:2.\u003c\/li\u003e\n\u003cli\u003eApply heat if needed, following the lightener manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eFor permanent colour, follow the mixing ratio for the colour you are using.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater\/Aqua\/Eau, Mineral Oil\/Paraffinum Liquidum\/Huile Minerale, Decyl Oleate, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium EDTA, Tetrasodium Pyrophosphate, Etidronic Acid, Phosphoric Acid.\u003c\/p\u003e\u003ch3\u003eSafety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eContains hydrogen peroxide (12%). Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before using with any colour or lightener.\u003c\/li\u003e\n\u003cli\u003eStore upright in a cool place away from heat and direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644713787659,"sku":"PVX607657","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596187720-00278900_7771df35-32ac-4aad-8559-e68a64e78c25.jpg?v=1793705893"},{"product_id":"professional-clay-hair-lightener-500ml","title":"Professional Clay Hair Lightener 500ml","description":"\u003cp\u003ePulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644714148107,"sku":"PVX607658","price":29.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596188833-19980300.jpg?v=1721211011"},{"product_id":"raven-collection-semi-permanent-cruelty-free-vegan-hair-dye-nemesis-118ml","title":"Raven Collection - Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Nemesis 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Nemesis\u003c\/strong\u003e is a cool, hazy teal blue. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrom the Pulp Riot Raven Collection\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRaven Collection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNemesis\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTeal \/ Blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644781879563,"sku":"PVX609414","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1601902954-47964500_a9071d8b-d124-4aeb-ba75-8c58537fbce7.jpg?v=1793705895"},{"product_id":"raven-collection-semi-permanent-cruelty-free-vegan-hair-dye-nevermore-118ml","title":"Raven Collection - Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Nevermore 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Nevermore\u003c\/strong\u003e is a deep, moody purple. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrom the Pulp Riot Raven Collection\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRaven Collection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNevermore\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePurple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 7 to 10 (dark blonde to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eAs a deeper, highly pigmented shade it is more forgiving than brights and pastels. It shows at its richest on lightened hair, and over dark blonde or light brown it can still give a visible jewel-toned tint, especially in sunlight.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644782010635,"sku":"PVX609415","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1601902914-65212300_9988ebb5-a1fb-4914-9aa4-3e017fa7fe1e.jpg?v=1793705900"},{"product_id":"raven-collection-semi-permanent-cruelty-free-vegan-hair-dye-countess-118ml","title":"Raven Collection - Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Countess 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Countess\u003c\/strong\u003e is a rich, deep vampy red. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrom the Pulp Riot Raven Collection\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRaven Collection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCountess\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 7 to 10 (dark blonde to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eAs a deeper, highly pigmented shade it is more forgiving than brights and pastels. It shows at its richest on lightened hair, and over dark blonde or light brown it can still give a visible jewel-toned tint, especially in sunlight.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644782076171,"sku":"PVX609416","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1601902875-92813000_3b3cbb8f-72a4-4978-8897-b5e8bc565a89.jpg?v=1793705901"},{"product_id":"raven-collection-semi-permanent-cruelty-free-vegan-hair-dye-aftermath-118ml","title":"Raven Collection - Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Aftermath 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Aftermath\u003c\/strong\u003e is a soft, light olive sage green. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrom the Pulp Riot Raven Collection\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRaven Collection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAftermath\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGreen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644782174475,"sku":"PVX609417","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1601902820-77410800_db0c51c5-cba5-4f35-927a-849bf506cdf0.jpg?v=1793705902"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-deviant-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Deviant 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Deviant\u003c\/strong\u003e is a strong purple-magenta plum with a violet-red undertone. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDeviant\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePurple \/ Magenta\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644926091531,"sku":"PVX613210","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1636020791-33067000_aa5fcf92-3aad-4dbf-bee4-6c9541b56311.jpg?v=1793705905"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-tragic-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Tragic 118ml","description":"\u003cp\u003ePulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644926976267,"sku":"PVX613211","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1636019287-07348000.jpg?v=1721212485"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-decoy-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Decoy 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Decoy\u003c\/strong\u003e is a light, fresh teal. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDecoy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eTeal\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644927205643,"sku":"PVX613212","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1636019703-62589100.jpg?v=1793705906"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-nuclear-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Nuclear 118ml","description":"\u003cp\u003ePulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644927729931,"sku":"PVX613213","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1636020049-63259100.jpg?v=1721212492"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-satire-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Satire 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Satire\u003c\/strong\u003e is a vivid sunflower yellow with warm orange-gold undertones. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSatire\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYellow\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45644929466635,"sku":"PVX613214","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1636020402-63749800_ffb93318-81df-412a-ab0a-d86daacca464.jpg?v=1793705907"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-slither-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Slither 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Slither\u003c\/strong\u003e is a dark green deepened with black tones. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSlither\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGreen\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 7 to 10 (dark blonde to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eAs a deeper, highly pigmented shade it is more forgiving than brights and pastels. It shows at its richest on lightened hair, and over dark blonde or light brown it can still give a visible jewel-toned tint, especially in sunlight.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645132235019,"sku":"PVX617866","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1674212200-26304700_2f6872e6-6ecc-4354-b51c-759d3e213018.jpg?v=1793705908"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-dark-water-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Dark Water 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Dark Water\u003c\/strong\u003e is a deep, saturated midnight blue with cool violet and black undertones. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDark Water\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBlue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 7 to 10 (dark blonde to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eAs a deeper, highly pigmented shade it is more forgiving than brights and pastels. It shows at its richest on lightened hair, and over dark blonde or light brown it can still give a visible jewel-toned tint, especially in sunlight.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645132267787,"sku":"PVX617867","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1674212540-95622100.jpg?v=1793705909"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-bloodshot-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Bloodshot 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Bloodshot\u003c\/strong\u003e is a striking red. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBloodshot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 8 to 10 (light to pale blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eFor the truest, brightest result, pre-lighten to a pale, even blonde. On golden or yellow blonde the shade can shift slightly: blues may lean greener and pinks may lean warmer. On darker, unlightened hair it will only show as a subtle tint.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645132300555,"sku":"PVX617868","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1674212892-87627300_2fe6bb93-160c-43cd-88bd-413669f6931c.jpg?v=1793705910"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-acid-spill-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Acid Spill 118ml","description":"\u003cp\u003ePulp Riot launched in June 2016 in the United States by David and Alexis Thurston. They created a professional brand of Permanent and Semi-Permanent hair colour that is now a worldwide name and well known in the hair industry selling to salons all around the globe. Pulp Riot only uses the highest quality Crutely-free, Vegan friendly and Paraben-free ingredients for the hair. Their commitment to using the best ingredients mean that hair is healthier, allowing for longer lasting beautiful colour. With the perfect consistency for the FACTION8 permanent hair dye, it offers easy application, laser-focused placement and the ultimate, seamless blend. The bold range of colours are all cool based. Pulp Riot offers not just Permanent and Semi-Permanent dyes but also a range of Toners, Developers, Lighteners and more. They use pigments with deep rich colours that help to increase the longevity but also fade beautifully while staying within the same tone as the original shade.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645136429323,"sku":"PVX618733","price":19.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1683637680-42854500.jpg?v=1721213665"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-iced-skater-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Iced Skater 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Iced Skater\u003c\/strong\u003e is an icy pastel blue. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eIced Skater\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePastel Blue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645136494859,"sku":"PVX618734","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1683638021-14749100.jpg?v=1793705912"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-cosmic-daze-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Cosmic Daze 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Cosmic Daze\u003c\/strong\u003e is a pastel periwinkle, a balanced blend of blue and purple. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCosmic Daze\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePastel Periwinkle\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645137051915,"sku":"PVX618735","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1683638562-97522100.jpg?v=1793705913"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-clouded-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Clouded 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Clouded\u003c\/strong\u003e is a soft, muted shade. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClouded\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645137117451,"sku":"PVX618736","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1683639024-76260400.jpg?v=1793705914"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-toner-copper-blonde-90ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye Toner - Copper Blonde 90ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Copper Blonde\u003c\/strong\u003e is a warm copper toner for a strawberry-copper blonde finish. Developed as a post-lightening essential, it works in as little as 5 minutes and leaves a conditioning shine, helping hair feel soft with improved elasticity.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast-acting: tones in around 5 minutes\u003c\/li\u003e\n\u003cli\u003eConditioning formula that adds shine and improves elasticity\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of your blonde\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Pulp Riot High-Speed Toners for custom results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-Speed Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCopper Blonde\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e90ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eToner (mix with developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part toner : 2 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6 or 10 volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5 minutes, up to 15 minutes for deeper deposit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePre-lightened hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix 1 part toner with 2 parts Pulp Riot 6 or 10 volume developer.\u003c\/li\u003e\n\u003cli\u003eFor a softer, more sheer result, dilute the ratio to 1:3 or 1:4.\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry pre-lightened hair, working quickly and evenly.\u003c\/li\u003e\n\u003cli\u003eProcess for around 5 minutes, watching closely. Leave for up to 15 minutes if you need a deeper tone.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis toner contains black henna. Not intended for use on anyone under 16. Toners refine and neutralise the tone of lightened hair; they do not lighten hair.\u003c\/p\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645146816779,"sku":"PVX619561","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1695808397-01699600_3365be6f-b989-482a-b4d6-079875567124.jpg?v=1793705915"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-toner-platinum-pearl-90ml","title":"Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye Toner - Platinum Pearl 90ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Platinum Pearl\u003c\/strong\u003e is a pearly platinum toner for a luminous, iridescent pale blonde. Developed as a post-lightening essential, it works in as little as 5 minutes and leaves a conditioning shine, helping hair feel soft with improved elasticity.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFast-acting: tones in around 5 minutes\u003c\/li\u003e\n\u003cli\u003eConditioning formula that adds shine and improves elasticity\u003c\/li\u003e\n\u003cli\u003eHelps extend the life of your blonde\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Pulp Riot High-Speed Toners for custom results\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-Speed Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePlatinum Pearl\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e90ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eToner (mix with developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part toner : 2 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e6 or 10 volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5 minutes, up to 15 minutes for deeper deposit\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePre-lightened hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix 1 part toner with 2 parts Pulp Riot 6 or 10 volume developer.\u003c\/li\u003e\n\u003cli\u003eFor a softer, more sheer result, dilute the ratio to 1:3 or 1:4.\u003c\/li\u003e\n\u003cli\u003eApply to damp or dry pre-lightened hair, working quickly and evenly.\u003c\/li\u003e\n\u003cli\u003eProcess for around 5 minutes, watching closely. Leave for up to 15 minutes if you need a deeper tone.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eGood to Know\u003c\/h3\u003e\u003cp\u003eThis toner contains black henna. Not intended for use on anyone under 16. Toners refine and neutralise the tone of lightened hair; they do not lighten hair.\u003c\/p\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":45645147078923,"sku":"PVX619562","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1695810261-05414100.jpg?v=1793705916"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-dye-smoke-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Dye - Smoke 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Smoke\u003c\/strong\u003e is a warm, smoky grey. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-Permanent\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSmoke\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGrey\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53503720423691,"sku":"PVX607644","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596123182-00819600.jpg?v=1793705883"},{"product_id":"vegan-friendly-cruelty-free-premium-scalp-developer-10-vol-3-887ml","title":"Vegan Friendly \u0026 Cruelty Free Premium Scalp Developer - (10 Vol\/3%) 887ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Premium Scalp Developer 10 Volume (3%)\u003c\/strong\u003e is a creamy oxidising emulsion made to activate Pulp Riot permanent colour and lightener. The 10 volume strength is suited to depositing colour and toning with little or no lift.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreamy, stable emulsion that is easy to mix and apply\u003c\/li\u003e\n\u003cli\u003eDesigned to work with the Pulp Riot colour and lightener range\u003c\/li\u003e\n\u003cli\u003eSuitable for all scalp types\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eLarge 887ml salon size\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStrength\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10 Volume \/ 3%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e887ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCream developer (hydrogen peroxide)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMixing ratio with lightener\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1 part lightener : 1.5 parts developer\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eFor lightener, mix 1 part lightener to 1.5 parts developer in a non-metallic bowl.\u003c\/li\u003e\n\u003cli\u003eFor a thicker consistency mix 1:1; for a thinner consistency mix 1:2.\u003c\/li\u003e\n\u003cli\u003eApply heat if needed, following the lightener manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eFor permanent colour, follow the mixing ratio for the colour you are using.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eIngredients\u003c\/h3\u003e\u003cp\u003eWater\/Aqua\/Eau, Mineral Oil\/Paraffinum Liquidum\/Huile Minerale, Decyl Oleate, Hydrogen Peroxide, Cetyl Alcohol, Stearyl Alcohol, PEG-40 Castor Oil, Sodium Cetearyl Sulfate, Disodium EDTA, Tetrasodium Pyrophosphate, Etidronic Acid, Phosphoric Acid.\u003c\/p\u003e\u003ch3\u003eSafety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eContains hydrogen peroxide (3%). Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before using with any colour or lightener.\u003c\/li\u003e\n\u003cli\u003eStore upright in a cool place away from heat and direct sunlight.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53503720456459,"sku":"PVX607653","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1596186214-98207200.jpg?v=1793705888"},{"product_id":"raven-collection-semi-permanent-cruelty-free-vegan-hair-dye-cleopatra-118ml","title":"Raven Collection - Semi Permanent Cruelty-Free \u0026 Vegan Hair Dye - Cleopatra 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot Cleopatra\u003c\/strong\u003e is a light salmon peach-rose. It is a highly pigmented, vegan semi-permanent direct dye that applies straight from the tube with no developer needed. The conditioning formula leaves hair soft and shiny, and fades gradually on tone.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eFrom the Pulp Riot Raven Collection\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eNo developer needed: apply straight from the tube\u003c\/li\u003e\n\u003cli\u003eIntensely pigmented for vibrant, eye-catching results\u003c\/li\u003e\n\u003cli\u003eConditioning formula for soft, shiny hair\u003c\/li\u003e\n\u003cli\u003eFades gradually on tone\u003c\/li\u003e\n\u003cli\u003eIntermixable with all Pulp Riot semi-permanent shades to create custom colours\u003c\/li\u003e\n\u003cli\u003eMix with Pulp Riot Clear to create softer, pastel versions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eRaven Collection\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eCleopatra\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour family\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePink\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSemi-permanent direct dye\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNot needed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 10 (pale platinum blonde)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eColour longevity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eUp to 25 to 42 washes, depending on hair condition and porosity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eProcessing time\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e25 to 40 minutes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCruelty-free\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eWhat Results Can I Expect?\u003c\/h3\u003e\u003cp\u003eSoft and pastel shades need a very pale, clean base to show true to tone. Any yellow left in the hair will change the final colour, so tone out brassiness before applying.\u003c\/p\u003e\u003cp\u003eResults always depend on your starting colour, hair condition and porosity, so a strand test is the best way to preview the finish.\u003c\/p\u003e\u003ch3\u003eHow Much Will I Need?\u003c\/h3\u003e\u003cp\u003eAs a rough guide for full-head coverage with a 118ml tube:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShort hair (pixie or bob): 1 tube\u003c\/li\u003e\n\u003cli\u003eShoulder length: 1 to 2 tubes\u003c\/li\u003e\n\u003cli\u003eMid-back length: 2 to 3 tubes\u003c\/li\u003e\n\u003cli\u003eLong or very thick hair: 3 tubes or more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSemi-permanent colour works best when every strand is fully saturated, so it is always better to have a little extra.\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear gloves and protect skin around the hairline with a barrier cream.\u003c\/li\u003e\n\u003cli\u003eApply to clean, dry hair. Shampoo beforehand without conditioner so the colour can absorb evenly.\u003c\/li\u003e\n\u003cli\u003eSaturate the hair thoroughly with a tint brush, working in small sections from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave to process for 25 to 40 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse in a non-porous sink or basin until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eAftercare: Make Your Colour Last\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eWait at least 48 hours before your first wash.\u003c\/li\u003e\n\u003cli\u003eRinse and wash with cool water; hot water opens the cuticle and lets colour escape.\u003c\/li\u003e\n\u003cli\u003eUse a sulphate-free, colour-safe shampoo and wash as little as possible.\u003c\/li\u003e\n\u003cli\u003eRefresh between colour sessions by mixing a little colour into your conditioner.\u003c\/li\u003e\n\u003cli\u003eProtect hair from strong sun and chlorine, which both speed up fading.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53503721111819,"sku":"PVX609418","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1601903018-72875800.jpg?v=1793705903"},{"product_id":"semi-permanent-cruelty-free-vegan-hair-toner-pale-pink-118ml","title":"Semi-Permanent Cruelty-Free \u0026 Vegan Hair Toner - Pale Pink 118ml","description":"\u003cp\u003e\u003cstrong\u003ePulp Riot High-Speed Toner in Pale Pink\u003c\/strong\u003e is a soft pastel pink toner for adding a delicate blush tint to pre-lightened hair. It is fast-developing, conditioning and leaves hair glossy with improved elasticity.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSoft pastel pink tone\u003c\/li\u003e\n\u003cli\u003eFast-developing toner formula\u003c\/li\u003e\n\u003cli\u003eConditioning shine and improved elasticity\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eParaben-free, silicone-free, MEA-free and PPD-free\u003c\/li\u003e\n\u003cli\u003eIntermixable with other Pulp Riot High-Speed Toners\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePulp Riot\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eRange\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eHigh-Speed Toner\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eShade\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003ePale Pink\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e118ml\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eToner (mix with developer)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eDeveloper\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e10 volume\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest on\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eLevel 9 to 10 pre-lightened hair\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eWear suitable gloves.\u003c\/li\u003e\n\u003cli\u003eIn a non-metallic bowl, mix with Pulp Riot 10 volume developer following the brand ratio for High-Speed Toners.\u003c\/li\u003e\n\u003cli\u003eApply evenly to pre-lightened hair.\u003c\/li\u003e\n\u003cli\u003eProcess, watching closely until the desired pink tone is reached.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo out.\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003ePatch Test and Safety\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eAlways carry out a skin allergy test 48 hours before every use, even if you have used the product before. Hair colour can cause severe allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out a strand test to check the final result.\u003c\/li\u003e\n\u003cli\u003eNot suitable for use on eyebrows or eyelashes. Avoid contact with eyes; if contact occurs, rinse immediately with water and seek medical advice.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves. Keep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eMay stain skin, clothing, fabrics and surfaces.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout Pulp Riot\u003c\/h3\u003e\u003cp\u003ePulp Riot was founded in Los Angeles in June 2016 by husband-and-wife team David and Alexis Thurston, with a simple idea: the colour is the paint and the stylist is the artist. Built for hair artists, the brand is known for intensely pigmented, blendable shades and creative collections, and its formulas are vegan, cruelty-free, paraben-free and PPD-free.\u003c\/p\u003e","brand":"Pulp Riot","offers":[{"title":"Default Title","offer_id":53503721734411,"sku":"PVX621753","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/8860\/1099\/files\/1721897019-77173700.jpg?v=1793705917"}],"url":"https:\/\/www.huntordye.co.uk\/collections\/pulp-riot.oembed?page=2","provider":"Hunt Or Dye","version":"1.0","type":"link"}