It was movie magic that launched a famous beauty trend. In 1916, legendary movie director, D.W. Griffith wanted Seena Owen, the leading lady of his epic movie, "Intolerance," to have glamorous lashes so long they would gracefully touch her cheeks when she fluttered her eyes or looked down thoughtfully. A wig maker wove human hair through fine gauze and gummed them to Owen's eyelids creating the very first set of false eyelashes. Needless to say, women wanted the same movie star lashes and a trend was born.
Decades following the introduction of the very first Ardell lashes, the brand earned it's title as one of the most widely recognized names in faux lashes by catering not just to women looking to enhance their own beauty, but also to legions of beauty professionals and Hollywood makeup artists. The comfort and affordability of Ardell makes them a small luxury that elevates beauty to another level.
Today, Ardell offers an extensive lash collection, available at thousands of retail and professional outlets worldwide.