La Riche offers a wide and exciting range of semi-permanent hair dyes. Established in 1981, La Riche have gone global. Their famous Directions hair colours come in a wide range of shades for both men and women, from vibrant pinks to cool turquoises and everything in between!
Best of all, you can mix together any combination of Directions hair dyes to create a completely unique look - try coral red with daffodil yellow for a fiery hue guaranteed to turn heads and win hearts. The re-sealable pots are purse-friendly, allowing you to use just as much product as you need each time.
La Riche prides themselves on their animal-loving credentials, and you can relax knowing that your awesome new hair colour is cruelty free. Blondes are good to go; dark-haired beauties can use the Directions pre-lightener to prep their hair, or apply over their natural colour for a subtle tint.
Apply to damp hair. Leave for 15 minutes. Your new colour will last for several weeks - after which point we know you'll want to dye it again! The only question is – which Directions colour will you choose next?